3 Fashion Icons Primp MINIs for Charity
12-July-2010
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MINI has done something huge for Europe's biggest AIDS charity event.
They asked 3 fashion icons (Diane von Furstenberg, Kenneth Cole, and Calvin Klein Collection's award-winning Women's Creative Director Francisco Costa) to primp and style a MINI car each to be auctioned at the amfAR Gala in Vienna on 17 July with proceeds going to amfAR (the Foundation for AIDS Research).
How they designed the MINIs
Belgian-born US fashion designer Diane von Furstenberg's red MINI is sprinkled with colourful lips that also kiss the rear windows. The roof and alloys create a contrast in pure white, and the bonnet is adorned with the designer's initials.
"Life is love, love is life! I wanted to create something that celebrates life and reminds us of the importance of health. The red colour of the MINI expresses the awareness of HIV/AIDS, the lips represent Diane von Furstenberg. This car is bursting with life and love," she says.
New York fashion designer Kenneth Cole primped up a MINI Convertible. He created a gleaming silver jewel made of fine, brushed metal. The striking surface of the body is covered in studs which are also reflected in the interior.
"In our collection, we always aim to bring fashion and function into harmony. And that is precisely what the MINI Convertible stands for. It is at once an elegant and functional car.
"We designed the body in brushed metal, in line with our autumn/winter accessories line, and lent it our hallmark signature. We hope the MINI will give pleasure to followers of fashion and auto fans alike and command a high price in the amfAR auction," he says.
Calvin Klein's Francisco Costa lent his artistic touch to a MINI Countryman - the brand-new crossover model from MINI. This car is a fashion understatement in matt black. In self-assured minimalist style, each of the front doorsbears the hallmark signature of the Calvin Klein Collection in black reflective rubber.
About MINI at the 2010 Life Ball
This year's Life Ball takes place against a special backdrop, being held to tie in with the 18th International Aids Conference that opens in Vienna the day after the big event.
On 17 July, not only will Vienna's City Hall and City Hall Square be dedicated to the red ribbon cause, but the Burgtheater will embrace it as well with its Red Ribbon Cotillion Summer Ball, and even the Austrian Parliament, which hosts the amfAR Gala. In keeping with this year's motto "Sow the Seeds of Solidarity!" and the "Earth" theme, the 2010 Life Ball will be planting its seeds wherever there is a genuine need around the world.