Victoria Beckham Joins Range Rover

05-July-2010

Victoria Beckham with a Range Rover

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She has her own designer fashion collection, turned Katie Holmes from girl-next-door into a ‘Mini Me’ fashion icon, and now Victoria Beckham’s joining Range Rover as a new Creative Design Executive. Go figure.

"Victoria Beckham is a talented British fashion designer and is extremely knowledgeable about great design and trends," says Land Rover and Range Rover Design Director Gerry McGovern.

"Victoria understands luxury products - she is a Range Rover fan and has been a Range Rover owner for many years.

“Her fashion business is now in its third year and her designs are loved by critics and bought by many of the most stylish women in the world. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience."

Speaking at Range Rover's 40th anniversary celebrations, Victoria Beckham said: "This is a very exciting collaboration. The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honoured to take on this role and be part of the creative team."

Gerry's design team will be collaborating with Victoria Beckham on future special edition Range Rover design projects, starting with a Special Edition Range Rover Evoque.

(Above: one of Victoria Beckham's dresses called 'Tromp L'oeil Dress'.)