Jaguar Dumps Stephanie Rice as Brand Ambassador

Written by Olivia Richardson: 07-September-2010

advertisement ^

Luxury car maker Jaguar has dumped Stephanie Rice as its brand ambassador after she let out an "f" word on Twitter.

"Suck on that f**gots", she posted after the Wallabies defeated the Springboks on Saturday; later apologising and removing the comment.

Jaguar wasn't keen and ended the relationship with Rice after former rugby league star Ian Roberts said that Rice "and anyone who sponsors her" is a "complete idiot".

"We made a decision yesterday, and we've terminated the agreement with her," Jaguar Australia's marketing and public affairs manager Mark Eedle told SMH Drive.

"We will be taking the car that she's been using back," said Eedle.

Rice had been Jaguar's brand ambassador since the start of this year. Jaguar now says it's in no hurry to have other athlete brand ambassadors...

What do you think? Was it harsh for Jaguar to ditch Stephanie for Tweeting the word "fag*ot"? Comment below!