Need More Storage in your Car?

04-November-2009

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Last year, handbag fashionista Amanda George was madly rushing to get ready for a night out with the girls. The on-time taxi driver started honking his horn like a madman so Amanda frantically threw the contents of one handbag to another one of her 45 handbags, raced outside, slamming the door shut behind her. Then it hit her like a bad margarita: she'd forgotten her house keys and favourite lippy, which were in her other handbag! Disaster.

After a soiled night out, and hours of waiting for a locksmith outside in the cold, she got thinking... A night out should never be this hard. Surely there's a better way to keep our handbags, and therefore our lives, less cluttered and better organised?

It was then that her revolutionary idea was Borne - cue her best-selling, clear, removable handbag liners you put all your essentials in, allowing you to transfer contents from one handbag to the next without leaving anything behind. From work bag to handbag to gym bag to beach bag... in under 10 seconds!

One glance through the clear ('Naked') liner and you see your phone, fave lippy, hand cream, body spray, keys, iPod and ID - you've got it all, you can immediately find everything, and nothing gets left behind. Plus the liners keep the inside of your bag and your car looking as gorgeous as the outside, protecting the lining from leaky lip gloss, melted chocolate, soggy chewy and dreaded pen ink stains.
 
And Amanda George, creator of Borne Naked handbag liners, sure knows her satchels - not only does she personally own over 100 handbags and created a world-wide empire 'out of the bag', Amanda has now launched 'The Handbag Blog'; the definitive guide to handbags for the accessory-obsessed.

So whether it's Balenciaga, Burberry, Celine, Chanel or Chloe; a duffle, clutch, briefcase or man-bag; if it's handbag de jour, hot or worth purse'uing, The Handbag Blog has got your back-pack.
 
Log on for all the latest at www.bornenaked.com