Bugaboo Prams in the Red

31-May-2011

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Hands up who hasn't lusted after a Bugaboo pram? All together now - "Meeeeeeee".

No surprises there. But what I bet you don't know is the Bugaboo also rolls with a conscience.

Today and every day, more than 1,000 children are born HIV positive around the world – needlessly. But with access to medication a pregnant mother can stop the transmission of HIV to her child. By 2015, we can have a world where virtually no child is born with HIV. This is why Bugaboo has joined (PRODUCT)RED™, giving a percentage of revenue to the Global Fund.

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance HIV/AIDS programs in Africa.

As a partner of (PRODUCT)RED™ www.joinred.com, Bugaboo would like to invite parents and friends to get onto its Facebook page and make a wish for women and children across the globe.

Ticking the celebrity factor, Australia’s own Elka Whalan and Catriona Rowntree have posted messages to show their support of the project and to try and encourage others to do the same.

We encourage you all to Twitter or Facebook to help spread the word. All of the messages can all be viewed on the Facebook page - or visit YouTube for more information.