Swift Sport Too Hot To Handle
Written by Kristen Hyde: 27-April-2012
It seems Suzuki have taken the tagline of their new Swift Sport a tad too literally. The Swift Sport ad which is 'hotter than ever’ has been deemed too hot to handle by the Advertising Standard Board with the television commercial deemed too inappropriate for the tube.
The commercial features a man and woman taking the new Swift Sport for spin around an empty car park. As they whip around the corners, they set off the fire alarm sprinklers and things start to get a bit steamy in the front seat. Then the couple jump out and we realise why – the woman appears to have left half her dress behind. The Advertising Board’s complaint accused Suzuki of being sexist, an accusation Suzuki successfully defended by arguing that the woman’s clothing was appropriate for the commercial and in keeping with current trends. Right...
However, it was the ‘impression of reckless speed’ that the Advertising Board whacked Suzuki with. The footage of the man putting the accelerator to the floor and the rev counter rapidly increasing (along with blurred lines and sped up entries and exits) suggested reckless speed and dangerous driving.
Suzuki defended the commercial saying, “We confirm that throughout the filming of the advertisement, the vehicle was always being driven at or below the speed limits in the car park and there are no indications to suggest otherwise.” However, an edited version will soon be released to television.
What do you think? Is the Suzuki Swift Sport ‘Hotter Than Ever’ commercial too hot to handle? Tell us your thoughts on Facebook.