Marketing With No Money by Leah Squire

17-November-2009

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Did you hear the one about the girl who started a business with $1000, no marketing budget, no knowledge of the internet and turned it into a multi-million-dollar, award-winning internet-based Travel Company in under three years?

Well it's no laughing matter, it's true and now Leah Squire has put her secrets to Marketing with No Money in a book. 

Leah is the founder and owner of www.byokids.com.au – a travel company that specialises in family holidays. BYO kids won 'Best New Business' in Australia 2007 and 'Best Micro Business' in Australia 2008. In her first book, Leah shares the strategies and resources she used to build her brand and business.

"I have been asked by many people how I do it. How do I get press? How do I get website traffic and how have I built the brand? I want to help as many people as I can be successful in business and to love what they do," she says.

The book is a how-to guide for business owners to build their businesses with traditional and non-traditional marketing methods such as affiliate marketing, internet marketing, social media marketing, PR, why you need a database and how to grow it plus  more.

Available in bookstores or online at  www.marketingwithnomoney.com

Review

3.5/5. A hands-on, practical, how-to book, presented in easy-to-understand language and format. It lists specific things you can do NOW (very helpful and to the point), plus website addresses that can help grow your business. It's perfect for new business owners who don't know much about PR, marketing and business growth strategies – but if you've had formal business growth, PR or marketing training, this book might not be for you as it's more of a beginner's guide. 135 pages.