Bring in the New Year with Ford


Ford have a big new model line up in 2015 and to celebrate, have teamed up with the City of Sydney to ring in the New Year with a bang.

As an associate partner for this year’s Sydney New Year’s Eve, Ford is pulling out the party favours with all our favourite Aussie music entertainment along with an iconic Mustang to entertain the crowd at key Sydney Harbour vantage points.

The Mustang and music will be centre stage at the world’s most spectacular New Year’s Eve event attended by 1.6 million people and viewed by more than a billion globally. Now that's some mighty fine product placement.

“The theme for  2014 Sydney New Year’s Eve is ‘Inspire,’ which is a perfect fit for the future of our brand – especially with the arrival of Mustang as people see the car as a way to explore their dreams and the freedom of the open road,” said Bob Graziano, Ford of Australia President and CEO.

It's a matter of out with the old and in with the new in 2015 as the company plans to refresh its entire line-up by 2017. In addition to the new Mustang, the new vehicles include:

2015 Ford Mondeo:

The all-new, stylish and technologically advanced Mondeo mid-size sedan arrives early in 2015.  The new Mondeo will feature at least 10 advanced not available on the Camry, including a diesel model that will be more fuel efficient than Camry Hybrid.

2015 Ford Kuga:

The newly launched Ford Kuga will be freshened in early 2015 with new EcoBoost technology available, including the 2-litre EcoBoost engine on high series which offers more power than Toyota’s RAV-4. 2015.

Ford Focus:

A freshened version of the popular car nameplate arrives in the middle of the year and will include a refreshed performance model of the Focus ST. 2015.

Ford Everest:

The Australian designed and engineered Everest is a technologically advanced, stunningly capable and refined seven-seat SUV that will be launched in 2015.

2015 Ford Ranger:

A freshened version of the tough, capable and Australian-created Ranger will arrive in 2015 to build on its momentum after cutting Toyota Hilux’s sales lead by 38 per cent since 2011.

And there's even more to get excited about with Ford giving you the chance to enter to win tickets to the New Years party. Starting tomorrow, fans are invited to head to the Ford Australia Facebook page and share their most adventurous New Year’s resolutions by uploading a photo on Facebook, Instagram or Twitter using the hashtag #FordNYE to win.

Three winners will receive flights, accommodation, and exclusive tickets for themselves and three friends at the coveted location, one of the best vantage spots to watch Sydney’s New Year’s Eve.

In addition, one grand prize winner will also win the chance to help make his or her adventurous resolution come true2. Entries close December 18. Australians are also encouraged to follow all the action from the evening by following #FordNYE and #SydNYE.

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Kerry-Anne Kennerley

Interview with Kerri-Anne Kennerley

Kerri-Anne Kennerley needs no introduction. A doyenne of television, she is as professional as she is personable.

Ageless, fearless and with a fabulous sense of humour and fun that never seems to dull, KAK is well known to lending her hand to charities and her latest association is a welcome addition to the automotive world.

An ambassador for Kumho Tyres Pink Fitters Day 2015, KAK is helping the McGrath Foundation to place McGrath Breast Care Nurses in communities across Australia along with awareness of safety regarding tyre care.

Kumho Tyres’ Pink Fitters Day is the company’s major community initiative that sees tyre dealerships Australia-wide fundraise for the McGrath Foundation by turning pink for the day.

Kumho Tyres is a long-term friend of the McGrath Foundation and has donated over $500,000.

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The Chevy CoDriver

Chevy's Virtual Genius

A common complaint regarding the car buying experience is that the dealership leaves a lot to be desired at the lot. And so in an effort to freshen things up and get customers excited about getting into the car yard, USA brand Chevy called in the tech'perts to create a unique virtual automotive experience called CoDriver.

CoDriver works a little like the plot from Arnold Schwarzenegger's character in Total Recall (less the memory loss and wifey Sharon Stone); car buyers take a seat in the Chevrolet vehicle they may wish to purchase and after securing a pair of goggles, are instantly transported to some place they'd rather be to experience the car's driving capabilities in unprecedented detail. Following their exciting in-car experience, the consumer has the option to share their drive with others on social media.

The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology.

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Rocket Zot's parents

What's in a name?

Poor Lara Bingle can't take a trick. She finally meets the man of her dreams in Sam Worthington, falls pregnant and gives birth to (by all accounts) a perfectly healthy baby boy and the media still find a way to dampen her joy by way of mocking her choice of name, Rocket Zot Worthington.

Sure, Sam and Lara have decided on the road less travelled in christening their newborn son with a unique name however, it can't compete with Gwyneth Paltrow's Apple, Christina Aguilera's Summer Rain or Pete Wentz's Saint Lazslo now can it?

As crazy as these names may be, the car industry has a long and sordid history of bad choices in naming newly released models.

Who knows what the marketing managers were thinking in naming the Honda That's (yep, that is The That's), The Wingle from the Chinese brand The Great Wall, The Lettuce from Mitsubishi, and the Isuzu's 'Light Dump'.

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Pizza Man Dan

A Pepperoni Pizza Corvette

So you love cars. You have a lot of dough and you really love pizza. So what's a guy to do other than the bleeding obvious? You wrap your car in pepperoni. As you do.

This sizzling hot pepperoni covered Corvette stole a pizza our hearts after appearing at the cheesy Annual International Pizza Expo event in Las Vegas last week- attended by an army of 10,000 other pizza owners, makers and enthusiasts - all there for a slice of the action. 

The delectable vehicle is owned by Dan Collier who makes his crust running restaurant chain Pizza ManDan’s, located in Ventura County, California. And just when we thought his pizza themed car couldn't be topped, we found out he also wore a pair of pizza-printed sneakers to kick his way around the expo.

Many may think Dan a weirDOUGH, however there was mushroom for even more pizza-themed silliness at the convention, including a pizza ice-cream cone, a whiskey salami flavoured pizza, pizza tossing and pizza box assembling competitions.

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Madonna (and her squoobs) Make a Comeback


The Queen of reinvention strikes again

The Queen of reinvention strikes again

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Madonna had us worried for a while there. The world went Gaga and our favourite Material Girl seemed to slink back into the shadows. Nobody had heard ‘boo’ from her and now suddenly, she’s everywhere! She’s winning a Golden Globe (but not winning any popularity contests for those unseemly squoobs), she’s directed an acclaimed film, ‘W.E.’ and now she’s adding another album to her discography of dance hits.

MDMA (a naughty reference to the party drug of dirty dance floors) is due for release on March 26th and is sure to push boundaries even Gaga hasn’t thought of. And that's really saying something. The first single, ‘Give Me All Your Luvin’ will hit airwaves February 4th and features pop protégé Nicki Minaj (think Madonna meets a bubble gum machine) and M.I.A. It’s catchy (if not a bit too catchy) and certainly proves why Madge is still the undisputable Queen of Pop.

The music video for ‘Give Me All Your Luvin’ airs live on American Idol on February 3 and is sure to go viral sooner. The clip features a football and cheerleader theme, a nod to Madonna’s Half Time Entertainment hot spot at the upcoming Super Bowl. As long as she doesn’t pull a Janet Jackson ‘wardrobe malfunction’ we’ll be happy. We’ve seen enough of Madge's squoobs for one comeback, thanks.


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