Bring in the New Year with Ford


Ford have a big new model line up in 2015 and to celebrate, have teamed up with the City of Sydney to ring in the New Year with a bang.

As an associate partner for this year’s Sydney New Year’s Eve, Ford is pulling out the party favours with all our favourite Aussie music entertainment along with an iconic Mustang to entertain the crowd at key Sydney Harbour vantage points.

The Mustang and music will be centre stage at the world’s most spectacular New Year’s Eve event attended by 1.6 million people and viewed by more than a billion globally. Now that's some mighty fine product placement.

“The theme for  2014 Sydney New Year’s Eve is ‘Inspire,’ which is a perfect fit for the future of our brand – especially with the arrival of Mustang as people see the car as a way to explore their dreams and the freedom of the open road,” said Bob Graziano, Ford of Australia President and CEO.

It's a matter of out with the old and in with the new in 2015 as the company plans to refresh its entire line-up by 2017. In addition to the new Mustang, the new vehicles include:

2015 Ford Mondeo:

The all-new, stylish and technologically advanced Mondeo mid-size sedan arrives early in 2015.  The new Mondeo will feature at least 10 advanced not available on the Camry, including a diesel model that will be more fuel efficient than Camry Hybrid.

2015 Ford Kuga:

The newly launched Ford Kuga will be freshened in early 2015 with new EcoBoost technology available, including the 2-litre EcoBoost engine on high series which offers more power than Toyota’s RAV-4. 2015.

Ford Focus:

A freshened version of the popular car nameplate arrives in the middle of the year and will include a refreshed performance model of the Focus ST. 2015.

Ford Everest:

The Australian designed and engineered Everest is a technologically advanced, stunningly capable and refined seven-seat SUV that will be launched in 2015.

2015 Ford Ranger:

A freshened version of the tough, capable and Australian-created Ranger will arrive in 2015 to build on its momentum after cutting Toyota Hilux’s sales lead by 38 per cent since 2011.

And there's even more to get excited about with Ford giving you the chance to enter to win tickets to the New Years party. Starting tomorrow, fans are invited to head to the Ford Australia Facebook page and share their most adventurous New Year’s resolutions by uploading a photo on Facebook, Instagram or Twitter using the hashtag #FordNYE to win.

Three winners will receive flights, accommodation, and exclusive tickets for themselves and three friends at the coveted location, one of the best vantage spots to watch Sydney’s New Year’s Eve.

In addition, one grand prize winner will also win the chance to help make his or her adventurous resolution come true2. Entries close December 18. Australians are also encouraged to follow all the action from the evening by following #FordNYE and #SydNYE.

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Little Rockers Radio is a Red Foo free zone

Introducing Little Rockers Radio just for kids

Seriously, who can safely turn on the radio with kids in the car nowadays? In between shock jocks swearing (I'm talking to you Kyle and Jackie O) and sexually explicit lyrics courtesy of everyone from Red Foo, Lady Gaga and virtually even song in the top 100, there's little Wiggle room in keeping small people occupied. And we all know no matter how bored the kids get, that Frozen CD just is just NOT AN OPTION. Period.

Enter Little Rockers Radio. With no prior experience in radio, Melbourne Mum of two Sarah Morrissey took a leap of faith in launching her radio station just for kids and it's paying off sooner than expected; after starting with only a few hundred listeners, the station has already has acquired over 30,000+ tiny ears and is growing rapidly thanks to word of mouth.

According to Sarah, the growth can be attributed to the fact there are 2 million children in Australia aged 0-6 and with over 12 million people listening to AM/FM digital and online radio each week, the market share for children is currently none existent.

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MINI's new 5 door hatch

Snag yourself a MINI 5 door

The automotive industry has well and truly tapped into the loyal buying power of Australians of late, with yet another car brand hitting on the Australiana 80's theme, big time. Or should we say small time?

MINI Australia enlisted ad firm Ogilvy Melbourne to launch the new 5 door MINI on Australia Day no less, using the good old ‘Throw another Door on the MINI’ tagline in homage to Paul Hogan's 'Throw another shrimp on the barbie' campaign direct from the 1980's.

In deciding on the tactical campaign, all roads lead back to Australia Day for Brendon Guthrie from Ogilvy.

“Given the all-new 5-door MINI Hatch officially launched on AustraliaDay, it was only fitting to celebrate in true MINI fashion. Wrapping the car like a tray of snags communicated the 5-door hatch message in a way that was both distinctly Australian and true to the MINI brand."

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The gorgeous Elle Dawe

Elle Dawe Interview

Just in time for Australia Day, we interviewed loveable Houso actress, the gorgeous Elle Dawe.

Let's face it, in Houso's she's a total scrubber. But boy, does she scrubb up well in real life!

Elle is a girl going place, albiet wearing ugg-boots and swearing like a trooper. But who knew she fiercely loves the 80's, Will Ferrell and her boyfriend, who she loves to pash at the traffic lights?

We adore Elle because, let's face it, we've never met a bogan we haven't liked…

Last time you put your pedal to the metal?

This morning to get up a hill!

Ever kissed in a car?

Yes! My boyfriend... Usually at the traffic lights.

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Austen Tayshus

Subaru gets its Aussie on

For all those who love the 80's (and can remember them) comes a cracker of a new car ad from Subaru.

Leave bringing sexy back to Justin; Aussie legends Billy Birmingham (The 12th Man) and Austen Tayshus have reunited for the first time since 1983 to bring the Aussie outback, well, back.

For those whose memory is fading (or who weren't even yet born), Austen Tayshus was the creator of a pun-laden comedy piece set around a typical Aussie backyard BBQ. You would seriously have been living under Ayers Rock not to have heard it; Austen Tayshus was a massive hit at the time and was as Aussie as a slab of beer and a pair of thongs. The laugh-fest was played everywhere on the radio for what seemed like eternity - it was 13 weeks at #1 on the Aria Single chart in summer of 83 and became Australia's highest grossing single of ALL.TIME.

So why make like Farnsy with this Austen Tayshus revival? According to Subaru Australia General Manager Marketing, Andrew Caie, the Subaru Outback's rich and proud Australian history made it the perfect fit for the collaboration with Billy.

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This month one lucky winner will win $$ thousands in prizes just for voting in our annual AutoChic Car of the Year Awards!

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