Audi has announced a new ambassador in its ranks that already includes such elite celebrity names as Chris Hemsworth, Hugh Jackman, Mick Fanning, Matt Moran and Kylie Kwong.
Better known as TV show The Block, Darren was tasked over a six month period with transforming a traditional MCG corporate suite into a luxurious and stylish space for German luxury carmaker, Audi, to host customers as part of its new sponsorship reigning AFL Premiers, Hawthorn. The space is without question now the most luxe space to view a sporting event, thanks to Darren.
According to Audi's Australia’s Managing Director, Andrew Doyle, Darren was a natural fit with the design philosophy of the luxury German brand.
“Darren is known for testing the boundaries with his contemporary and stylish interior design, and he represents Audi’s progressive and sophisticated brand values very well through his work,“ Mr Doyle said.
We are extremely happy with the result of our first collaboration. The Audi Suite at the MCG is a sophisticated space which functions well for numerous types of events which will be held there. No other suite comes close to the design ethos of our brand. Darren has taken our brief and transformed the space into the ideal showpiece for our innovative brand,“ he said.
Darren’s appointment as an Audi Ambassador continues to highlight Audi’s dedication to innovative automotive design, as shown through Audi‘s existing design partnerships including leading lighting manufacturer, Occhio and sound and audio product innovator, Bang & Olufsen.
A long term lover of Audi, Darren described his association with the brand as the perfect partnership, due to their joint appreciation for design and aesthetics – evident with his AFL suite overhaul.
“I was thrilled to take on the redevelopment project, as it was an opportunity to conceptualise all the design aspects I have come to know and love about Audi and create a functional space unlike any corporate venue at a sporting areana in Australia,“ Darren said.
As an Audi Ambassador, Darren will also host exclusive interior design experiences for Audi customers as part of the Audi Lifestyle Experience program. Guests will be able to get up close and personal with the celebrated designer in style master-classes and intimate dinners.