What Women Want

27-February-2009

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According to Sydney Morning Herald's Drive Life, female power players steer clear of cars symbolising their elevated status. For women, it's about practicality, safety, enviromental friendlyness and style.

Juliet was interviewed and quoted as saying, "Women buy more than 60 per cent of all new cars and are influencial in deciding 85 per cent of car purchases. Statistics also show female executives account for almost 30 per cent of the luxury segment.

"No matter what I hear from the automotive industry re women and car buying, men and women are, without question, different. Women have different needs... and triggers.

"Women look for practicality, safety, environmental friendliness and last but definately not least, style.

"Female exucutives certainly want to compete with their male counterparts... however, practicality will always win out in the purchase of a car for a women, luxury of not. At the end of the day, the car must tick all the boxes in regards to her lifestyle."

"I think women choose a car that suits their lifestyle and their sense of self". Helen Nugent, Director of Macquarie Bank and Origin Energy

And the top-five cars female executives admore mos according to www.autochic.com.au?

1. Jaguar XK Convertible

2. Lexus SC 430

3. Mercedes SL500

4. Volkswagen Toureg

5. BMW 335i