Style Magazine, June 2008

28-July-2008

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Juliet wrote an article for Style magazine about what those confusing auto acronyms really mean. We're talking ESP, GPS, AWD, BA, ABS and more.

"Personally, I don't want to play a cryptic fame of 'guess what this stands for?' when I'm buying a car, yet it seems we have little choice as the car manufacturers continue rolling them out faster that Paris at a singles bar," she wrote.

"We recently conducted a survey on ESP [Electronic Stability Program] and not one participant had a clue what ESP stood for. That's right, no1. So the dealerships had better brace themselves because according to our research, there are a whole lot of consumers about to buy a new car from them who will be expecting either a clairvoyant reading, some type of ethanol petrol or an extra-snazzy security system."