Juliet Potter - The Original Auto Chick!

01-September-2011

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Women now purchase over 60% of all new cars and make the final decisions in 85% of all new car purchases and have more power in automotive than ever before - yet 89% of women still report a negative experience in their dealings in the industry.

Enter Juliet Potter who is recognised by Australian women as a champion and pioneer in feminising the automotive industry.

Juliet launched the very first automotive website for women in 2000, and the first automotive brand and communication initiatives to help facilitate change in the automotive industry, finally giving female car buyers representation and a voice. With no trails to follow and no other companies to copy she single-handedly created an online genre for female automotive after many years of negativity and set backs.

Juliet has seen regular coverage in most major media titles in Australia since 1999, as well as national and international conference invitations (including the prestigious NADA in the USA and the AADA in Australia), training seminars (think Toyota and Honda) and regular guest-speaking roles.

Juliet has both instigated and contributed to many car features as an industry expert and is often asked to comment on and attend various media events to represent females in the auto world.

Juliet has been asked to contribute opinion pieces and consult for such publications such as the Daily Telegraph and The Sydney Morning Herald. Over the years, Juliet has consulted and worked with such prestigious brands as eBay Motors, the NRMA, Drive, Bridgestone, Toyota, Honda, Hyundai, Volkswagen, Autobarn and Kmart Tyre and Automotive to ensure they understand just what women want both online and off.

Juliet also launched the very first Car of the Year Awards for women in 2006 and Australia's first Green Car Award in the same year!

Since 1999, Juliet has featured in such publications as Who Weekly, Time, New Weekly, New Idea, Woman's Day, New Woman, B Magazine, Cleo, Cosmopolitan, Madison, Girlfriend, Dolly, Marie Claire, Ralph, Vive, Qantas Magazine, The Open Road, The Sydney Morning Herald, Drive, Life, The Financial Review, The Sun Herald, The Melbourne Age, The Manly Daily and The Sunday Telegraph. Juliet has also been interviewed on countless radio stations and also had her own lifestyle automotive radio show on 2UE and worked with 2GB, ABC and Nova, to name a few. Juliet has appeared on television shows such as Mornings with Kerri-Anne, A Current Affair, Today Tonight, The Today Show and Sunrise.

Recognising her passion for the environment, industry profile and commitment to women in the automotive realm, the Queensland Government has recently appointed Juliet as the Female Champion for their Ethanol +e marketing campaign to raise awareness on the benefits of ethanol-blended fuels.

Juliet has written articles for numerous publications including the Australian Women's Weekly, The Sydney Morning Herald, The Daily Telegraph, Style Magazine, MotherInc, Show Mummy the Money, Cosmopolitan, Shop til you Drop, Cleo, Women's Weekly, Essential Baby, WebWombat, CarShowoom, ninemsn and the NRMA. Juliet also writes a regular column for the Daily Telegraph's Confidential, is a regular car reviewer on www.carshowroom.com.au and is the host of the Channel 7's new television show 'Chrome', Saturday afternoons at 1.30pm.

For more on Juliet's story, click here.

TESTIMONIALS

"Juliet Potter is an extremely innovative advocate who speaks to an important - and typically under-rated - group of industry consumers: women. With equal parts passion and integrity, via her high profile website and other initiatives, she cuts through clearly, directly and unequivocally to this critical consumer group. Given the control women can exert on the overwhelming majority of automotive purchase decisions, marketers in the industry - especially male ones - would do well to listen to what she says."

John Cadogan, Executive Director Immedia Group, Features Editor Wheels Magazine, Motoring Expert, Industry Consultant and Safety Advocate

"Juliet Potter is famous for bringing the female touch to the automotive industry".

Beth Muhling, The Sunday Telegraph

"I encourage you to take up the program that Juliet presented, which, in my professional judgment, is one of the finest presentations that I have seen on any product and in any demographic for a long, long time. If we can take the energy of Juliet and focus on that, we will be able to move forward. There can never be a better time or a greater need."

Chuck Parker, Automotive Digest USA

"Juliet is truly a very talented and passionate woman and should be proud of all that she has done in feminising the automotive industry. So many people were impressed by her and it was quite an honour to have her in the USA."

Caryl Hershman, President, Advancing Women in Automotive Retail Enterprise

"Juliet Potter's presentation left little doubt as to where her energy and efforts are focused. She is focused squarely on educating the retail automotive industry on the differences in how women buy and encouraging the industry to address their needs."

Harlene Doane, Auto Dealer Monthly and autodealerdaily.com

"Juliet Potter has pioneered the category of female automotive in Australia and epitomizes the nuances of the market. She brings "chic" to the auto-world. She happens to be pretty FAB too!"

Michael Blumberg CEO NEO ONE Group

"Juliet spoke at the inaugural Sydney Bloggers Festival 2010 – Her-Story day; the feedback from delegates was great; they all enjoyed Juliet’s insights and comments. I can thoroughly recommend Juliet for any public speaking engagement. She has detailed knowledge of digital media, the psychology of female consumers as well as the automotive sector – and she’s not afraid to challenge delegates (and the car industry!) to re-think the way they do things. Her analysis is spot on and her prescriptions for the future are well worth listening to; I hope the CEO’s of the automotive sector will realise they have a hidden gem right here in Australia!"

Glen Frost, Managing Director Frocomm

"KTAS has worked with Juliet Potter in order to better understand the female market. Drawing on some of her own personal experiences and insights, Juliet was able to share and illustrate how even the seemingly insignificant elements of customer service can make a real difference to a female’s service experience. Furthermore, Juliet's ability to demystify and simplify what “good customer service” really means has enabled us to prioritise our focus and energy on ensuring we consistently deliver on the most critical of customer touch-points."

Tony Skallias, General Marketing Manager