Holden has created a dream team of inspirational women coined the Spark Tribe in order to introduce their latest female-friendly car The Spark.
Included in the marketing is a 12-piece video series hosted by Carissa Walford asking each member of the tribe to explain they own moment (aka 'spark' catalyst) of inspiration that found them following the road to success.
Holden’s Executive Director of Marketing, Geraldine Davys said the new Spark Tribe represents the ambition and adventurous nature of Spark’s target customers and is another indication Holden is changing the way it interacts with Australians.
“After learning that 87% of women felt misunderstood by the automotive industry, we’ve really focused on making sure we can address that issue,” said Ms. Davys.
“The Spark Tribe is made up of a number of inspiring young role models that we have challenged to share their success stories and how they set new benchmarks in their respective markets – just like Spark has in the micro-car market.
“The Spark Tribe is one of a number of initiatives we have to support the launch of all-new Spark, including pop-up brand experience centres and a partnership with Gelato Messina.’
When we first started our car reviews some years back, we decided to personify cars by likening them to celebrities. Seen as a bit outlandish at the time, we've noted this been embraced by more than a few into their own auto overviews. Revolutionary? We'd like to think so.
That's why we love the latest from fashion photographer Viktorija Pashuta who recently decided to explore the theme “What if Cars Were SUPERMODELS?” in her latest portrait project.
Gathering 12 of the worlds top supermodels, Pashuta and her team spent hours to research, style and photograph each to reflect vehicle brands including Kia, Toyota, Ferrari and Mercedes Benz.
“In our materialized world – people get so much attached to certain objects that to imagine them as human beings is not that difficult,” Pashuta said.
“The most interesting part was combining fashion elements with car features. The hardest part in these sort of photo shoots is preparation.” Pashuta and her team spent days working on the details of each portrait, aiming to capture the “soul” of each vehicle in how the models are portrayed.
So you know all about Pickes Fixed Price from our last post here. Well brace yourself sister, as there’s more great news on the way for you this Easter from our friends at Pickles.
When you buy your new car starting Monday 21 March 2016 till Sunday 3 April, the Pickles Fixed Price Easter sale will see you bagging -
* FREE 12 Months Roadside Assist
* 5 Years Warranty for the price of 3
* The chance to win 1 of 3 prizes including a Headrest DVD Player & Installation, Full Window Tinting or a $100 Fuel Voucher
Pickles is Australia’s largest Auction Group, with 20 branches around Australia and over 50 years’ experience they know what they’re doing.
And now, time to get excited as Pickles don’t just hold auctions.
You can also “Buy Now” at a fixed price. This means no haggling with a salesperson, it’s a darned simple process and will still save you thousands!
Here’s the scoop -
1. Simply get into your local branch during business hours. You don’t need to register, make an appointment or fill out any forms. Yay!
2. Every item available via Buy Now will have the price clearly displayed on the windscreen, so they are easy to find. Take some time to check out what’s on offer – there’s plenty of choice.
3. Found the car you want? Make sure you inspect it. Sit in the car, start it up, review the condition report and car history.
4. Ask the dedicated Buy Now sales staff some questions – they are more than happy to help. Less the hard sell.
5. Ready to Buy? Organising payment is easy. The Pickles cashiers can arrange your deposit on the spot. If you can pay in full, they can finalise the sale while you wait – then you can drive your new baby home.
Yep, it’s that simple.
Audi has announced a new ambassador in its ranks that already includes such elite celebrity names as Chris Hemsworth, Hugh Jackman, Mick Fanning, Matt Moran and Kylie Kwong.
Better known as TV show The Block, Darren was tasked over a six month period with transforming a traditional MCG corporate suite into a luxurious and stylish space for German luxury carmaker, Audi, to host customers as part of its new sponsorship reigning AFL Premiers, Hawthorn. The space is without question now the most luxe space to view a sporting event, thanks to Darren.
According to Audi's Australia’s Managing Director, Andrew Doyle, Darren was a natural fit with the design philosophy of the luxury German brand.
“Darren is known for testing the boundaries with his contemporary and stylish interior design, and he represents Audi’s progressive and sophisticated brand values very well through his work,“ Mr Doyle said.
We are extremely happy with the result of our first collaboration. The Audi Suite at the MCG is a sophisticated space which functions well for numerous types of events which will be held there. No other suite comes close to the design ethos of our brand. Darren has taken our brief and transformed the space into the ideal showpiece for our innovative brand,“ he said.
Darren’s appointment as an Audi Ambassador continues to highlight Audi’s dedication to innovative automotive design, as shown through Audi‘s existing design partnerships including leading lighting manufacturer, Occhio and sound and audio product innovator, Bang & Olufsen.
A long term lover of Audi, Darren described his association with the brand as the perfect partnership, due to their joint appreciation for design and aesthetics – evident with his AFL suite overhaul.
“I was thrilled to take on the redevelopment project, as it was an opportunity to conceptualise all the design aspects I have come to know and love about Audi and create a functional space unlike any corporate venue at a sporting areana in Australia,“ Darren said.
As an Audi Ambassador, Darren will also host exclusive interior design experiences for Audi customers as part of the Audi Lifestyle Experience program. Guests will be able to get up close and personal with the celebrated designer in style master-classes and intimate dinners.
Would you eventually like to order and buy your car online?
You must be logged in to participate in this poll.